Jen Martensen
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Professional History
Advertising and Marketing
Arc Worldwide/Leo Burnett
Chicago, IL
March 2003 - Present
Senior Sourcing Manager, Digital
July 2007 – Present

Interactive subject matter expert/lead for the cross-agency, multi-discipline Strategic Vendor Management procurement team, partnering with leads from Print Production, Broadcast Production, Art Production, Operations and Database Marketing.

Served as a partner in the creation of this unified strategic sourcing initiative under the guidance and direction of the Leo Burnett/Arc Worldwide Chief Operating Officer/Chief Financial Officer. Established and grew a new practice, aligning and defining processes for efficient and value-enhancing management of all agency third-party and affiliate Supplier and Vendor relationships.

Collaborated with agency Legal experts to author and execute a new Interactive and Emerging Media Standard Provisions Agreement, to serve as a baseline master contract for all Digital partnerships.

Developed and managed an extensive vendor contact database, including all partner capabilities, work examples and communication records, as well as relevant documentation: RFI, RFP, RFQ, Non-Disclosure Agreements, Information Security documents, Master Service Agreements, and Standard Provisions.

Primary point of contact and Relationship Manager for all prospective and approved Digital partners, educating and guiding them through the Strategic Vendor Management on-boarding processes and ongoing policies.

Digital Project Director
October 2007 – March 2008
Senior Digital Project Manager
September 2005 – October 2007
Digital Producer/Project Manager
March 2003 – September 2005

Digital project leader; owner of all project estimating and planning, as well as on-time and on-budget delivery of interactive web site, email and online media projects.

Account Management responsibilities included daily client communication, financial planning and management, staffing plans and strategy development.

Direct supervision of Project Managers, fostering career mentorship and development.

Video and still photography shoot production, stock image licensing and asset management. Successful collaboration and coordination with offline efforts in print, TV and direct mail.

Served as central communications and management hub for a broad field of client's business partners and vendors. Delivered extensive contributions to improving processes and standards.

Clients include: Diageo, Northern Trust Bank, General Motors, U.S. Army, McDonald's, Disney, Whirlpool and Western Union.

Sanford Corporation
Chicago, IL
July 2001 – March 2003
Freelance Asset Management
Management of in-house image collection. Research and digital distribution of product photography to marketing teams for the Sharpie, PaperMate, Expo, Accent and Uniball brands.


Inforte Corporation
Chicago, IL
July 2000 - July 2001
Experience Design Group Manager
Development and management of a 15-member digital and animation design team for a consultancy focused on customer intelligence.

Grey Interactive
New York, NY
September 1999 - June 2000
Senior Web Producer
Project management, art direction, account and technical management for the Procter & Gamble Cover Girl cosmetics web site.

Arts and Entertainment
Conscience Records
New York, NY
May 1995 - October 1998
Founding Partner and General Manager
Artist scouting and development, art direction, production management, legal negotiations and advertising/promotion/marketing leadership for an independent label.

Elektra Entertainment
New York, NY
December 1993 - June 1998
Artists & Repertoire Project Coordinator
Production coordination for all aspects of album projects led by the Senior Vice President, A&R.

Power Station Recording Studios
New York, NY
February 1992 - December 1993
Studio Manager
Facilities and staffing management, session coordination, client relations.

Certifications
Project Management Professional
Certified January 2008
Project Management Institute PMP certification exam passed: PMP # 509873
Arc Worldwide/Leo Burnett
Management 101
Completed December 2006

Graduate of the inaugural class of an internal 10-month management-training program; participants invited by recommendation only.

Application Abilities
Mac and PC platforms:
PhotoShop, ImageReady, QuarkXPress, Acrobat, Dreamweaver, HTML.
Microsoft Office: Project, Word, Excel, PowerPoint, Visio, Access.

Education
Studies for Masters of Arts Management: Fall 2003 - Spring 2005
Columbia College - Chicago, IL
Class work towards a Masters of Arts Management degree in Arts, Entertainment & Media Management

Art Gallery Management, Photography I/II, Web Designer Certification: 2001 – 2002
Columbia College and DePaul University – Chicago, IL


B.A.: Speech Communication, Minor in Cinema Studies: Spring 1991
University of Illinois at Urbana-Champaign - Champaign, IL

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