Jen Martensen
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Professional History
Advertising and Marketing
Arc Worldwide/Leo Burnett
Chicago, IL
March 2003 - Present

Director of Interactive Partner Alliances & Vendor Management

October 2007 – Present

Development of a unified strategic sourcing initiative under the guidance of the Leo Burnett/Arc Worldwide Chief Operating Officer.

Interactive subject matter expert and lead on a cross-agency, multi-discipline team also consisting of representatives from Operations, Database, Print Production and Procurement, and Broadcast Production.

Established a new practice for operational efficiency and value-enhancing management of all Partner and Vendor relationships by defining and aligning processes to leverage the agency’s $390 million annual purchasing scale.

Scope of partnerships to include external third parties, affiliate agencies within the Publicis Groupe, client business partners and global Arc Worldwide/Leo Burnett locations.

Created and managed an extensive vendor contact database, including all partner capabilities, work examples and communication records, as well as relevant documentation: RFI, RFP, RFQ, Non-Disclosure Agreements, Information Security documents, Master Service Agreements, Standard Provisions. Evaluation and monitoring of vendor performance and compliance with standards.

Collaborated with agency Legal and Production representatives to author a new Interactive Standard Provisions contract, serving as a baseline master agreement for partnerships.

Project Director
November 2007 – March 2008
Senior Project Manager
October 2005 – November 2007
Producer/Project Manager
March 2003 – October 2005

Project leader: owner of all project estimating, planning, and development management. Responsible for on-time and on-budget delivery of interactive strategy, site development, email and online media projects. Managed up to $3 million/year in business and up to 30 parallel-path projects. Direct reporting supervision of Project Managers, fostering career mentorship and development.

Served as central communications and management hub for a broad field of client’s partners and vendors. Delivered extensive contributions to improving internal processes and standards. Video and still photography shoot production, stock image licensing and asset management.

Account Management responsibilities included daily client communication, financial planning and management, staffing plans and strategy development.


Clients include: Diageo, Northern Trust Bank, General Motors, U.S. Army, McDonald’s, Disney, Whirlpool and Western Union. Successful collaboration and coordination with offline efforts in print, TV and direct mail.

Sanford Corporation
Chicago, IL
July 2001 – March 2003
Freelance Asset Management
Management of in-house image collection. Research and distribution of product photography to marketing teams for the Sharpie, PaperMate, Expo, Accent and Uniball brands.


Inforte Corporation
Chicago, IL
July 2000 - July 2001
Experience Design Group Manager
Co-development and management of a 15-member digital and animation design team for a consultancy focused on customer intelligence.

Grey Interactive
New York, NY
September 1999 - June 2000
Senior Web Producer
Project management, art direction, participation in account and technical management for the Procter & Gamble Cover Girl cosmetics web site.

Arts and Entertainment
Conscience Records
New York, NY
May 1995 - October 1998
Founding Partner and General Manager
Artist scouting and development, art direction, production management, legal negotiations and advertising/promotion/marketing leadership for an independent label.

Elektra Entertainment
New York, NY
December 1993 - June 1998
Artists & Repertoire Project Coordinator
Production coordination for all aspects of album projects led by the Senior Vice President, A&R.

Power Station Recording Studios
New York, NY
February 1992 - December 1993
Studio Manager
Facilities and staffing management, session coordination, client relations.

Certifications
Project Management Professional
Certified January 2008
Project Management Institute PMP certification exam passed: PMP # 509873
Arc Worldwide/Leo Burnett
Management 101
Completed December 2006

Graduate of the inaugural class of an internal 10-month management-training program; participants invited by recommendation only.

Application Abilities
Mac and PC platforms:
PhotoShop, ImageReady, QuarkXPress, Acrobat, Dreamweaver, HTML.
Microsoft Office: Project, Word, Excel, PowerPoint, Visio, Access.

Education
Studies for Masters of Arts Management: Fall 2003 - Spring 2005
Columbia College - Chicago, IL
Class work towards a Masters of Arts Management degree in Arts, Entertainment & Media Management

Art Gallery Management, Photography I/II, Web Designer Certification: 2001 – 2002
Columbia College and DePaul University – Chicago, IL


B.A.: Speech Communication, Minor in Cinema Studies: Spring 1991
University of Illinois at Urbana-Champaign - Champaign, IL

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