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Nine Inch Elvis
(Invisible)


Words by Jen Kriesel

Bonanzaradio.com
February/March, 2001


Nine Inch Elvis

Nine Inch Elvis

Well, bless my soul what's wrong with this? Not much at all from a novelty perspective. Nine Inch Elvis is a pretty brilliant concept album of Elvis Presley songs (or, more appropriately, songs The King made popular, since he actually co-wrote only three of the songs featured on this album) done, theoretically, in the industrial style of Nine Inch Nails. This is an album both Elvis and NIN fans will either have to have or have to hate.

The idea is killer, arrangements are genius, the production remarkably solid. Everyone involved has clearly approached it with a tongue-in-cheek, hip/schlock, flashy trash attitude; the cover art highlights the glitzy cheese of Las Vegas and the liner notes tout the availability of NIE makers for "weddings, bar mitzvahs and remixes...as long as suitable cash incentives are forthcoming."

Some tracks clearly sound more like KMFDM ("All Shook Up") or Depeche Mode ("Jailhouse Rock") than Nine Inch Nails, but the rendition of "Hound Dog" seems directly derived from the stylings of NIN's "Closer" (I want to f**k you like a...hound dog?) and "Suspicious Minds" has heavy duty flavorings from "Hurt". Drum 'n' bass-eque accents pepper "Heartbreak Hotel" a la "Perfect Drug" though in a far more lightweight style.

Overall, this is a kick ass tribute record that every industrial-friendly dance club DJ and hip strip club worth the price of admission should absolutely include in its musical lineup. It's got serious sass and hip-shake panache, and it'll make you want to get your vinyl on: clothing and old-school industrial records like My Life With The Thrill Kill Kult, Revolting Cocks or early-era Ministry. The jesus-f**k-art-cowboy quality is a highly entertaining edge to this album, but it could easily tarnish a bit if overplayed.

Had this come from anyone other than Invisible Records, it likely would've fallen apart and not worked nearly as well as it does. Martin Atkins' history with various godfathers of this genre clearly gives this project highly qualified guidance and a stainless steel spine. It's not likely that Nine Inch Elvis will have a long, prosperous, multi-platinum-selling career, but as a one-off idea, this is a gem.

Jen Kriesel email Jen